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Bad PR

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Dr. Martens Campaign Gets Stinkier

I almost posted about the furor over the dead punk rockers wearing Dr. Martens boots campaign yesterday (hat tip to Charley), but it seemed to be lacking a punchline. My instincts were right, as today it’s been disclosed that the responsible agency has been fired. That’s right, Saatchi + Saatchi– you’re taking the fall! In further attempts to distance themselves from the pseudo-fracas, Dr. Martens has provided a quite disingenuous explanation, only adding to the general Bad PR hilarity.


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