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Bad PR

You know there's no such thing.

Archive for September, 2006

Borat Make Glorious PR!

Friday, September 29th, 2006

Nobody understands the value of bad publicity better than Sascha Baron-Cohen, known now as Ali G, of the eponymous show on HBO, and soon to be recognizable as Borat, as his film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazahkstan is due to hit screens shortly.

In short, Cohen plays Borat, an enthusiastic reporter from the Central Asian nation of Kazakhstan, whose wide-eyed appreciation of the wonders of America skewer both Americans and their notions of foreign nations in a single stroke. Unfortunately, the government of Kazakhstan is literally besides itself in outrage, purchasing full-page ads in major newspapers and screaming for face time with Bush in order to denounce this horrific attack on their Progressive And Not At All Anti-Semitic country. Borat has deftly turned their efforts into a Bad PR masterstroke.

The bottom line? I’d suggest they sign over their marketing budget to Cohen, except it wouldn’t go nearly as far for him in his hands.

Screech! Dirty Sanchez!

Wednesday, September 27th, 2006

“Screech!”

That’s usually what you hear right after someone gets a Dirty Sanchez. Only very rarely (very rarely, one hopes) is it also the name of the perpetrator — in this case, Dustin Diamond, once famed nerd of the Saved By The Bell gang, now relegated to recipient of internet petition welfare and possible ruination through the release of a steamy Sex Tape containing him, two girls and a well-oiled meerkat. Scratch the meerkat, I was daydreaming.

Even Diamond’s agent understands the value of this fortuitous Bad PR: “I’ve heard rumors. Dustin has been trying to escape the Screech typecast. So this may help me get more bookings.” Especially once you see Dustin’s Cajun Hot Stick.