ETA update: My friend Bob links to The Sound of the Crowd on his LiveJournal, and adds his thoughts.
Among the many seemingly counter-intuitive things about making the failed television series “Firefly” a big-screen movie is, well, just that.
At least there’s an obvious profit motive (if not exactly a creative one) for making a “Dukes of Hazzard” movie. But why throw good money after bad on a concept people have already shown they didn’t want to watch even when it was free?
The answer: To exploit the fanbase. As this article shows, “Serenity” is an experiment in seeing how much work the (unpaid) fans will do to put money in the pockets of Universal and Joss Whedon’s team.
The answer: Quite a lot, apparently…and they’ll even pay them for the privilege of marketing their movie.
The marketing plan rises to evil-genius levels when you realize all the ways the move from April to September pried open six months’ worth of free-publicity for the entire Firefly/Serenity franchise. Since the fan screenings began, Firefly DVD sales have shot up the genre charts at Barnes & Noble and Amazon. In July, a Dark Horse Serenity comic book, written by Whedon, will hit shelves, and the Sci-Fi Channel will soon start broadcasting the 14 Firefly episodes–all of them, in order.
(more…)